This is a menu for a Hawaiian barbecue restaurant in pasadena called L and L Hawaiian barbecue. On the menu is a photograph of a woman sipping a drink and behind her in the distance is the ocean and tall buildings. The buildings in the background don't convince the viewer that that particular area is in Hawaii as the rest of the photograph ( the ocean and woman ) would have you to believe. What should be behind the woman is the beach along with palm trees.
Sunday, November 29, 2015
Cardiel
This is a skateboard design by Antihero skateboards for one of their riders John Cardiel. The board features a man hiding half of his face with a red handkerchief. But the word Cardiel is spelled out in the shape of the handkerchief. The white space around the man allows the viewer to better see the man while the green space around that brings out the red text. That particular shade of green could be darker to bring the red out more.
Sunday, November 22, 2015
Squirrel Cage Bulb
Kindness of Strangers
Sunday, November 15, 2015
Water bottle
This is water from a Korean market. The light blue color of the bottle and label work well. The white bubbles on the label are appropriate. Adding more depth to the bubbles would improve the design.
Fall Season
This is a Starbucks seasonal cup bringing in the fall. The yellows orange and red are appropriate and the sparse use of color accents the pinecones and leaf design on the cup. Thereisn't anything that I would change.
Sunday, November 8, 2015
Banc of California
This is a billboard in Santa Monica advertising for Banc of California. This billboard is confusing. Bank is spelled Banc rather than bank. There are two framed portraits of men on opposite sides of the billboard in suits which leads a person to think that these men are high ranking executives. It's because of the framed portraits the figures below seem out of place. A bit down under the Banc of California text in small font is the text "proud partner of Tender Greens." That's when you notice next to each headless figure in even smaller font is there name and title where you find out that one of them works for the bank and the other works for tender greens. In the few seconds a person looks at a billboard this information needs to be clearer and can be by enlarging the print near the bottom of the billboard and not framing the portraits. Also by having just the banker wearing the suit.
Sunday, November 1, 2015
To be human
Hole Mole
This is a poster for a Mexican restaurant in Long Beach called Hole Mole (pronounced holy moly ). The poster is meant to notify customers of the restaurants instagram account. The poster contains a school of light blue fish with a single orange fish. The poster hangs on a wall that is a light shade of blue and the poster itself is predominantly blue a fact that draws attention to the orange fish on the poster. The text on the poster says "hey there follow us on instagram" while the school of fish form an arrow with the orange fish in front as if the light blue fish were customers and the orange fish was the restaurant. The orange fish resembles gold fish crackers to much however. Changing the color would fix that. Red would be a good choice. It is still noticeable and doesn't gold fish crackers.
Sunday, October 25, 2015
Bus Line
The idea is to notify the general public of the metros increase of more bus lines throughout the city. What they did was produce a bus ad that shows a intersection in which a bus is crossing. Had they not specifically added the text "more connections in the works" in the upper right corner of the ad the message would have been lost. What they check update do to make this more clear is show the tail end of another bus going down the street perpendicular to the first bus. By depicting more buses in the ad the viewer can infer that there are more bus lines in the city.
Fraud
The idea here is to design a poster warning employees against committing worker's comp fraud. What they choose to do is show a close up picture of hands in cuffs and part of a prison jumpsuit. Just under is a black rectangle with white print that says " commit worker's comp fraud get a new outfit." Below this bar is red print that says "don't do it, don't tolerate it, report it." What would improve this poster would be to include the red print in the black area or make it larger. Also the hands look like they belong to two different people. Adding some light to the hand on the right or rotating the hand on the left would make them look similar.
Sunday, October 11, 2015
Trader Joe Eggs
The idea here is to project an image of happy and healthy chickens that produce good quality eggs. On the package a barn door opens out to wide open green field where the chickens can spend their day's. Since the packaging specifically says "cage free" this is a obvious requirement in the design. The problem is the color of the chicken and rooster. Common
Knowledge in America is that chickens are white and rooster are brown. Yellow can look sickly and odd on things we don't expect to be yellow and to have them match the color of the buildings is odd. The color should be changed to differentiate them.
Rapsody The Idea of Beautiful
This is an album cover from one of my favorite artists. The photograph works both as the name of the album and also poses the question what is the idea of beautiful. In the photograph are two children in a lower class neighborhood. In this moment one is standing with her left arm on her hip and the other is sitting in the grass and both are looking toward the camera. Each child has deformed lips and is not what you would expect to ever be beautiful. Yet these two girls don't shy away from the camera, they are who they are and though their environment may not say it, their appearance may not say it, their eyes look straight at you and say we are happy we are beautiful. The problem for this cover might have been the placing of the title. Placing the title at the top causes you to lose some of the environment surrounding the girls. Placing it at the bottom can be harder to notice and read. By placing the title in the middle right next to both girls helps the viewer relate the title of the album to the photograph and think of the question, what is the idea of beautiful.




