This is a billboard in Santa Monica advertising for Banc of California. This billboard is confusing. Bank is spelled Banc rather than bank. There are two framed portraits of men on opposite sides of the billboard in suits which leads a person to think that these men are high ranking executives. It's because of the framed portraits the figures below seem out of place. A bit down under the Banc of California text in small font is the text "proud partner of Tender Greens." That's when you notice next to each headless figure in even smaller font is there name and title where you find out that one of them works for the bank and the other works for tender greens. In the few seconds a person looks at a billboard this information needs to be clearer and can be by enlarging the print near the bottom of the billboard and not framing the portraits. Also by having just the banker wearing the suit.
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