Sunday, November 29, 2015

Hawaiian Barbecue

This is a menu for a Hawaiian barbecue restaurant in pasadena called L and L Hawaiian barbecue. On the menu is a photograph of a woman sipping a drink and behind her in the distance is the ocean and tall buildings. The buildings in the background don't convince the viewer that that particular area is in Hawaii as the rest of the photograph  ( the ocean and woman ) would have you to believe.  What should be behind the woman is the beach along with palm trees.

Cardiel

This is a skateboard design by Antihero skateboards for one of their riders John Cardiel. The board features a man hiding half of his face with a red handkerchief. But the word Cardiel is spelled out in the shape of the handkerchief.  The white space around the man allows the viewer to better see the man while the green space around that brings out the red text. That particular shade of green could be darker to bring the red out more.

Sunday, November 22, 2015

Squirrel Cage Bulb

This is a light bulb package for the company Globe Electric. The packaging features curved designs on the corners as well as just above and below the name of the bulb. Around the edge of the entire box is a manila frame. In the center is a picture of the light bulb while on. The background is dark grey with thin long stripes of light grey running the length of the package. As the stripes get close to the bulb they end in such a way that what you are left with is a dark grey oval shape around the light bulb. The empty space around the bulb adds depth bringing the bulb to the foreground of the design. The curved design in the corners, the long close thin grey stripes, when put together with the picture of the bulb create a design that is inspired by worlds fairs at the turn of the century when light bulbs were not so commonly used. When the viewer looks at the design of the bulb and name , it can be said that is the way Globe Electric wanted it to be. An overall good design.     

Kindness of Strangers

This is the readers digest cover for October 2015. On the cover there is a mysterious arm reaching out from a hole in the wall holding a bouquet of flowers. The wall itself is red where as the area behind the wall is orange which doesn't do to well at distinguishing itself from the arm but the red area does define clearly where the am ends and the wall begins as well as the flowers. The shading on the arm does make up for the color issue and helps distinguish the arm from the orange background and ad depth to the cover. Overall the concept is good but that is only when you see the title of this months readers digest which is "kindness of strangers". The title is no where to be found on the cover which can lead the viewer to perceive the image in a different way. There is plenty of space near the bottom of the cover for the title. The title should be placed there in white.

Sunday, November 15, 2015

Water bottle

This is water from a Korean market. The light blue color of the bottle and label work well.  The white bubbles on the label are appropriate. Adding more depth to the bubbles would improve the design.

Fall Season

This is a Starbucks seasonal cup bringing in the fall. The yellows orange and red are appropriate and the sparse use of color accents the pinecones and leaf design on the cup. Thereisn't anything that I would change.

Sunday, November 8, 2015

Banc of California

This is a billboard in Santa Monica advertising for Banc of California. This billboard is confusing. Bank is spelled Banc rather than bank. There are  two framed portraits of men on opposite sides of the billboard in suits which leads a person to think that these men are high ranking executives. It's because of the  framed portraits the figures below seem out of place. A bit down under the Banc of California text in small font is the text "proud partner of Tender Greens." That's when you notice next to each headless figure in even smaller font is there name and title where you find out that one of them works for the bank and the other works for tender greens. In the few seconds a person looks at a billboard this information needs to be clearer and can be by enlarging the print near the bottom of the billboard and not framing the portraits. Also by having just the banker wearing the suit.