The idea here is to project an image of happy and healthy chickens that produce good quality eggs. On the package a barn door opens out to wide open green field where the chickens can spend their day's. Since the packaging specifically says "cage free" this is a obvious requirement in the design. The problem is the color of the chicken and rooster. Common
Knowledge in America is that chickens are white and rooster are brown. Yellow can look sickly and odd on things we don't expect to be yellow and to have them match the color of the buildings is odd. The color should be changed to differentiate them.
Sunday, October 11, 2015
Trader Joe Eggs
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